Copywriter | Content Writer
Armand Rautenbach
With more than 8 years of experience in writing and storytelling, I’ve had the privilege of working across industries like Education, Media, Advertising, Hospitality, Tourism, Entertainment, and Public Relations. I specialize in creating content that gets results, whether boosting engagement, driving conversions, or building stronger connections with audiences.
About Me
I find creative work to be not just a job, but an exciting adventure that keeps my mind stimulated and my ideas flowing. I’m always looking for the next project that sparks my creativity.
Communications
I’m passionate about understanding how to communicate effectively and always eager to learn new ways to connect with audiences.
Design
I love creating designs that are not only visually appealing but also communicate the message with clarity and style.
Writing
My strengths are in copywriting and content writing, always aiming to make an impact with words.
Brand Management
I have experience managing multiple brands at once, maintaining their unique identities while ensuring consistency for the public.
Community Management
I’ve managed online communities for various brands, enhancing engagement and building strong connections with followers.
Project Management
I’m skilled at managing multiple projects, ensuring deadlines are met and goals are achieved efficiently.
Written Communication
Explore a selection of my writing pieces, showcasing my skills in content creation, copywriting, and public relations. Click on the images to see more.
Through strategic and engaging copywriting, I’ve helped businesses in the media and hospitality industries capture attention and drive results. From boosting customer engagement to increasing bookings and sales, my words have translated directly into measurable growth and stronger brand presence.
My content writing expertise has empowered businesses to communicate effectively with their audiences, driving engagement and fostering trust. By crafting compelling narratives and informative content, I’ve helped brands elevate their messaging, improve customer retention, and achieve their goals. Whether developing creative campaigns or producing detailed materials, my work consistently delivers measurable results.
By crafting targeted press releases and strategic messaging, I’ve successfully gained exposure for brands and helped them reach their desired audiences. My work has supported businesses in building stronger reputations, generating media coverage, and fostering meaningful connections with stakeholders. Every message I create is designed to deliver results and elevate brand visibility.
With expertise in formal corporate writing, I’ve developed clear and concise policies and procedures that ensure seamless operations and compliance. My work has helped businesses streamline internal communication, reduce misunderstandings, and create a consistent, professional tone across all documentation. Each piece I write supports organizational clarity and efficiency.
Visual Communication
Explore my writing for digital and print promotional materials, where I combine creativity and clarity to develop impactful messages that help audiences take action.
By designing visually captivating materials, I’ve helped brands enhance their online presence and effectively connect with targeted audiences. My designs prioritize clarity and engagement, driving higher click-through rates, improving brand perception, and increasing overall customer interaction.
Collaborating closely with Culinary and F&B teams, I’ve created menus that not only reflect each outlet’s unique identity but also drive customer satisfaction and sales. By combining strategic design and clear communication, my menus enhance the dining experience and effectively showcase the culinary offerings.
Through thoughtfully designed flyers and brochures, I’ve helped businesses effectively communicate their messages and attract target audiences. My work ensures promotional materials stand out, drive event attendance, and boost customer engagement, creating a lasting impression on viewers.
By creating unique and playful icons and illustrations, I’ve enhanced user experiences and strengthened brand identities. My designs are crafted to be visually appealing and intuitive, ensuring they effectively communicate messages while adding personality to the brand.
Creative Project Management
Discover some of the creative communication projects I've managed, where strategy, design, and execution come together to achieve success.
Internet Protocol Television
Managing IPTV systems in hospitality, I’ve ensured guests have access to up-to-date content that enhances their stay. By promoting relevant activities and offers, I’ve driven guest engagement, boosted participation in events, and supported overall guest satisfaction.
Mobile Application Management
I managed a resort’s in-house mobile application, streamlining guest communication and enhancing their overall experience. Additionally, I collaborated with teams to successfully launch a hotel’s mobile app pre-opening, ensuring it was optimized to engage guests and drive operational efficiency.
Online Community Management
I’ve managed social media platforms for multiple brands, driving audience growth and engagement while maintaining a cohesive and consistent brand voice. My efforts have fostered stronger online communities, increased follower interaction, and enhanced each brand’s digital presence.
Collaborative Promotional Calendar
I’ve successfully managed monthly event and activity calendars, consolidating information to provide a seamless guest experience. By ensuring all offerings are easily accessible in one place, I’ve increased participation in events, enhanced guest satisfaction, and supported cross-departmental collaboration.
Let's Connect
If you like what you see and think we’d make a great fit, don’t hesitate to reach out. Whether you have a project in mind or just want to say hello, I’d love to hear from you!
+84 (0) 905 703 118
armand.rautenbach@gmail.com
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