About me
I've had the opportunity to work across a variety of industries, growing my skills in content writing, copywriting, and communications along the way. Each role has taught me something new and helped shape the creative professional I am today. Feel free to explore my full-time employment history below to see where my journey has taken me so far!
My Journey
Scroll down to explore my exciting journey through work experience and education, each step shaping who I am today!
October 2023 - October 2024
Sailing Club Leisure Group
In this role, I focused on creating content for the tourism and hospitality industry, managing communications for four distinct brands simultaneously. I ensured each brand's unique tone of voice was consistently reflected across all platforms and materials, providing a drive in sales and an increase in bookings.
Copywriter | Content Writer
- Managed all communications for four brands: Sailing Club Signature Resort Phu Quoc, Soul Boutique Hotel Phu Quoc, Sandals, the Market, and Sailing Beach Club Phu Quoc.
- Wrote marketing copy and social media content that increased audience engagement by leveraging brand-appropriate tones and themes.
- Edited and proofread all promotional materials to maintain brand consistency and professionalism across digital and print platforms.
- Developed creative, result-driven campaigns that contributed to increased room bookings and dining reservations, directly driving revenue growth.
- Boosted social media followings across all four brands by curating consistent, relatable, and visually appealing content.
- Created and managed targeted email campaigns, improving open and click-through rates, ultimately increasing sales of promotions and packages.
- Ensured all copywriting aligned with business goals, such as increasing event attendance and upselling activities like spa packages and F&B promotions.
- Worked closely with internal teams to proofread and refine all brand materials, ensuring high-quality communication that resonated with target audiences.
march 2019 - October 2023
XDELETE PTE. LTD.
At XDELETE, I focused on creating meaningful content that made a real difference for clients. From writing press releases and crisis management pieces to developing SEO-friendly blogs and website copy, my work helped rebuild trust and enhance brand reputation. I also ensured every piece of communication was polished and professional, collaborating with PR specialists to share stories that genuinely connected with audiences.
Content Writer
- Wrote content, including press releases and crisis communication materials, that helped clients restore trust and protect their reputations during crises.
- Created SEO-friendly blogs and website content that boosted the company’s online presence and demonstrated expertise in reputation management.
- Ensured all client-facing materials were polished and professional by carefully proofreading and editing every piece of communication.
- Worked closely with the team to develop relatable case studies and success stories, helping to highlight the company’s impact and attract new clients.
- Conducted thorough market and audience research to tailor content strategies, ensuring messaging resonated effectively with target demographics during sensitive times.
- Monitored and analyzed the impact of content campaigns, refining messaging as needed to maximize reach, improve engagement, and rebuild brand trust.
March 2016 - October 2018
PUKfm 93.6
At PUKfm 93.6, I created on-brand jingles, wrote advertising copy that drove results, and ensured marketing materials stayed consistent and professional. I also developed content that boosted the station’s digital and print presence, sharpening my skills along the way.
Junior Copywriter
- Wrote compelling advertising copy for clients, including jingles, scripts, and audio recordings, driving increased sales and customer engagement.
- Wrote and composed music to accompany jingles, creating memorable branding elements that enhanced client campaigns and strengthened audience recall.
- Developed engaging scripts for on-air promotions, ensuring content aligned with the station’s tone and effectively captivated listeners.
- Produced high-quality copy for the station’s social media platforms, blogs, and marketing materials, boosting audience engagement and growing the station’s online presence.
- Proofread and edited all written content to maintain consistency, accuracy, and professionalism, ensuring a polished and cohesive brand voice.
- Collaborated with the marketing and production teams to deliver creative campaigns that met client objectives and elevated the station's reputation.
- Played a key role in content creation strategies, helping the station and its clients achieve their communication and business goals.
January 2016 - December 2018
Club MVG
At Club MVG, I focused on creating copy that brought the brand to life and drove revenue growth. Whether refining last-minute edits under pressure or writing social media posts relevant to our audience, I ensured every piece of content made an impact and connected with people, driving sales and increasing revenue.
Junior Copywriter
- Wrote engaging and persuasive copy for an entertainment venue and an events company, successfully promoting music festivals, live events, and nightlife experiences.
- Wrote marketing materials, including event descriptions, promotional campaigns, and social media content, driving ticket sales and boosting event attendance.
- Collaborated with event organizers and designers to craft cohesive messaging that resonated with target audiences and aligned with brand objectives.
- Authored press releases and advertisements that effectively communicated the excitement and unique selling points of each event, enhancing public interest and brand awareness.
- Played a key role in social media strategy by producing creative, on-brand content that increased audience engagement and follower growth.
- Edited and proofread all written materials to ensure clarity, consistency, and accuracy, maintaining a professional and polished brand image.
- Contributed to the successful execution of large-scale events by developing captivating messaging that supported overall marketing efforts.
Qualifications
Take a look at my academic accomplishments below to see how my journey has shaped my skills and expertise.
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BA Degree in TESOLThe TESOL University - 2021 -
Project Management CertificateNorthwest University - 2019 -
Adobe Photoshop CC CertificateNorthwest University - 2018 -
Music Production CertificateRISE Academy - 2018 -
TEFL CertificateNorthwest University - 2018 -
TEFL Practical CertificateKnysna TEFL School - 2019
Location
I’m currently living on the beautiful island of Phu Quoc in Vietnam, where the rich culture and the fresh ocean air inspire my creativity.
